Ecommerce. So much so, that we may feel overwhelmed and want to measure everything. For this reason, in this post we are going to focus on the 5 most important metrics for ecommerce. However, not all metrics are equally relevant and some of them may even lead us to draw erroneous conclusions about the good (or bad) performance of the business. Metrics for ecommerce: actionable vs vain before deciding which ecommerce metrics to focus on, we need to distinguish between actionable metrics and vanity metrics.
Let's see it with an example: suppose that an online cosmetics store receives 100,000 monthly visits. A priori, this can lead us to think that the e commerce photo editing business is doing well and sales are high, but are we taking into account how many of those visitors end up buying? Or what is the same, what is the rate of conversion to purchase? While the number of visitors is a vanity metric , the conversion rate is an actionable metric that allows us to have a vision of what is really happening in our ecommerce. 5 (actionable) metrics for ecommerce conversion rate (cr) the conversion rate (conversion rate) represents the percentage of visitors who carry out a specific action on the website.
When we talk about the conversion rate, the most common thing is that we are referring to the purchase, but the conversion rate of a form, a download page, etc. Can also be measured. Inesem business school lifelong learning master in online marketing and e-commerce + 60 ects credits more information the goal is to make this percentage as high as possible. In the case of an ecommerce, the average conversion rate is usually between 1% and 3% . Customer acquisition cost (cac) the customer acquisition cost is the cost of attracting a new customer. We need to optimize it to be as low as