Once you've done this you just need to drive traffic to your sites, and create your email messages when you want to email your list. You regularly send out relevant and anticipated email newsletters to your ever-growing list. You have a form on your website that asks people to sign up for your email newsletter.
When someone signs up, they give you their name and email address and they receive a few automatic and customized emails that email list you previously crafted while they wait for their first newsletter edition. You have a database that stores each person's email address and you have a way to send out regular emails to them all, including beautiful HTML newsletters (e-zines). You watch the list grow over time and watch readers turn into customers.
Here are the benefits: oYou are continually building a list of loyal readers that grows over time oYour readers spread the word that your organization is helpful, knowledgeable and experienced. oYour readers are regularly reminded of your organization's continued existence, growth and relevance. oSome loyal readers will turn into loyal paying customers. oYou learn more about your customers and site visitors by asking them to communicate with you through the newsletter.