WPP and Snap Inc., the parent company Consumer Email List of Snapchat, have joined forces to build the foundations of The AR Lab , a Consumer Email List global alliance with the ultimate goal of providing support to brands when using Consumer Email List augmented reality to illuminate consumer-oriented augmented reality experiences. The AR Lab has its sights set fundamentally on e-commerce.
And this next-generation lab will bring Consumer Email List together Snap's augmented reality technology and WPP's integrated Consumer Email List creative, media, commerce and technology competencies. The goal is none Consumer Email List other than to help WPP customers connect more optimally with their customers through the Snapchat platform.
WPP will work closely with the social network Consumer Email List to illuminate new products and technologies such as the Snapchat Consumer Email List Trends tool , which was recently hatched with the ultimate goal of giving brands Consumer Email List access to insights and data to make better decisions regarding their campaigns. . Snap will also give WPP access to its AR Lab Strategy Guide.
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