Collection of Personal Information:
As a visitor to the Site, you can engage in many activities without providing any Personal Information. Depending upon the activity, some of the information that we ask you to provide is identified as mandatory and some as voluntary. If you do not provide the mandatory data with respect to a particular activity, you will not be able to engage in that activity. However, when you register to use a Param Fashion & LifeStyle® and order products as a Param Fashion & LifeStyle® customer, in order to provide the services to you, we may collect your contact information such as your name, phone numbers, address and email address as well as profile information, including your password, details about your purchases and details about your interactions with us.
Updating your Personal Information:
You have the right to access and correct, or delete your Personal Information and privacy preferences at any time. For security purposes, certain Personal Information can only be changed by contacting support. We will respond to your request promptly within a reasonable time.
How your Personal Information is used:
Param Fashion & LifeStyle® may use this information to -
1. Process your financial transactions; Service your order.
2. Respond to customer service requests, questions and concerns.
3. Administer your account.
4. Send you requested product or service information.
5. Keep you informed about special offers and services of and selected third parties.
6. Administer promotions and notify you of important events.
7. Investigate, prevent or take action regarding illegal activities and/or violations of our Terms of Service.
8. Meet our research and product/service development needs and to improve our Site, services and offerings.
9. Customize your experience, including targeting our services and offerings to you.
In certain situations, Param Fashion & LifeStyle® may be required to disclose personal data in response to lawful requests by public authorities. Where required by law (like to comply with a warrant, court order, or legal notice served on Param Fashion & LifeStyle®), and when we believe that disclosure is necessary to protect our rights, avoid litigation, protect your safety or the safety of others, investigate fraud, and/or respond to a government request. We may also disclose information about you if we determine that such disclosure should be made for reasons of national security, law enforcement, or other issues of public importance.
Information sharing with service providers:
Param Fashion & LifeStyle® uses one or more outside payment processing companies to bill you for our goods and services. To the best of our knowledge, these companies do not retain, share, store or use personally identifiable information for any other purpose. We also share Personal Information with certain companies that perform services on our behalf. We only share the Personal Information which is necessary for them to perform those services. We require any company with which we may share Personal Information to protect that data in a manner consistent with this policy and to limit the use of such Personal Information to the performance of services for Param Fashion & LifeStyle®. We do not sell or otherwise provide Personal Information to other companies for the marketing of their own products or services.
We will retain your information for as long as your account is active, your information is needed to provide you services, or as required to fulfill our legal obligations. If you wish to delete your account or request that we no longer use your information to provide you services contact us at email@example.com. We will respond to your request within reasonable time. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.
You may opt out of receiving Param Fashion & LifeStyle® email updates, newsletters and/or partner emails by unsubscribing. Param Fashion & LifeStyle® will still contact you when there are changes to the Terms of Service or Submitter Terms of Service, as applicable. In addition, we will still send you service-related announcements including, but not limited to, a registration email, order related notifications and emails automatically triggered by actions you took on the Site. Generally, you may not opt-out of these communications, which are not promotional in nature.
Protection of your Personal Information:
Palo Duro® is a registered trademark owned by Param Fashion & LifeStyle®