Recognize that this is a mobile-first world. Brands that aren't optimized for mobile see 68% less traffic, according to BrightEdge Research (my company). This means that understanding the behavior and intent of mobile users is essential today. Make sure your mobile experience meets (but ideally exceeds) expectations, or you risk losing market share and revenue to the competition. Make your mobile SEO fast and furious. In addition to being attractive and easy to navigate, mobile websites must be fast.
which is more likely to be on a desktop or in-store than on a smartphone. 3. From local to hyperlocal The hyperlocal opportunity has never been greater for marketers. Hyperlocal targeting lets you reach people based on their location. It’s a great way for brands to capitalize on “near me” searches and “I want to go” micro-moments and become hyper-relevant and hyper-meaningful. How marketers can master this change: Own local search. Make sure the essential contact information people are looking for is visible or easy to find. This includes name, address, phone, hours and directions.