Recognize that this is a mobile-first world. Brands that aren't optimized for mobile see 68% less traffic, according to BrightEdge Research (my company). This means that understanding the behavior and intent of mobile users is essential today. Make sure your mobile experience meets (but ideally exceeds) expectations, or you risk losing market share and revenue to the competition. Make your mobile SEO fast and furious. In addition to being attractive and easy to navigate, mobile websites must be fast.