It turns out there are several.Click to play the videoDownload the Marketing Planning Guide: Third EditionThe benefits of using social media for marketingCheaperFor starters, most social media platforms are available as "free" apps, although they also offer premium subscriptions with extended functionality. And while they're not truly free, as staff time is required to actually use them, they don't require fees, travel costs, and the vast amounts of professional time consumed by traditional networking.EasierIt also takes less time and effort to spend a few minutes each day posting or commenting on social media than it does to travel to and attend a networking event. Also, since social media is asynchronous, you don't need employee email list to do it at a specific time or place. The nature of the interaction is also find traditional networks socially uncomfortable. Social media is a welcome alternative for the introverts among us.Global reachBy breaking the ties of time zone and distance, social media allows even the smallest businesses to pursue national and even international markets. This applies not only to networking, but also to your thought leadership and recruiting visibility. A Montana company can acquire customers from Manhattan to Mumbai.Builds your brandWe have long defined your brand of professional services as being the product of your notoriety and your visibility within your target markets. Above all, social media can help you refine your reputation and increase your visibility. Think more referrals and easier closures.ScalableA key benefit that is often overlooked is that social media is inherently scalable.Even if you interact with only one person